# Market Share

Market share, abbreviated as MS, is the percentage of sales of a product in units, or dollors relative to all sales of a product.

## Market Share Formulas

\(\large{ MS = \frac{ TSC }{ TSM } \; 100 }\) | |

\(\large{ MS = \frac{ USC }{ USM } \; 100 }\) |

### Where:

\(\large{ MS }\) = market share

\(\large{ USC }\) = total number of units sold by the company

\(\large{ USM }\) = total number of units sold by the market

\(\large{ TSC }\) = total sales of the company

\(\large{ TSM }\) = total sales of the market